WMA & ISN Social Media Project
Building credibility and community through consistent content for an education brand
About WMA & ISN Social Media Project
Both are learning communities providing career and entrepreneur-focused online courses, mentorship and trainings for undergraduates, recent graduates, young professionals in Africa and beyond.
The Challenge
WMA and ISN teams wanted to focus their energy on:
- Training programs, running webinars, and connecting students with mentors.
- Managing a consistent and impactful online presence was draining resources and distracting them from their core mission.
- They needed a partner to take on the heavy lifting of strategy, content creation, campaign management, and audience engagement, so their brands could grow online while they focused on empowering students.
Our Role:
We stepped in as their dedicated social media management team, building strategy, creating content, and executing campaigns that grew their online presence and drove student participation.
Our Process:
1. Content Strategy
Planned a content calendar highlighting entrepreneurship tips, webinar schedules, and success stories of student founders.
2. Creative Design
Developed branded carousel posts, Instagram reels, LinkedIn visuals, and video snippets from past webinars.
3. Content and Digital Campaigns
Sponsored ads and marketing campaigns for webinar, book launch to reach wider audience
4. Analytics and Optimizations
Tracked metrics (engagement, registrations, click-through rates) and optimized campaigns monthly.
The Results
Our team stepping in helped both organizations
- Growth in online presence
- Boosted webinar sign-ups by 70% via social campaigns
- Increased average engagement rate across platforms
Client feedback:
You didn’t just ease our burden, you also make our platforms attractive and engaging. Now we can focus on other things.
Let's handle yours tooSee More Work
Content and Digital Marketing
Complete brand overhaul resulting in 60% increase in customer recognition and loyalty
Customer Loyalty +60%
Product (UI/UX Design)
Redesigned user experience leading to 45% increase in conversion rates and reduced bounce rate
Conversion +45%
Web Design and Development
Delivered intuitive designs and scalable development, leading to higher traffic and measurable business growth
Conversion +45%